Mary Hodder – cujos posts costumo recomendar – apresenta-nos uma muito bem estruturada argumenta��o em torno das perplexidades que parecem estar a afligir quem continua a pensar a produ��o jornal�stica em torno de ‘fluxos verticais’ (“the old model, pre-internet, was that the local newspaper published news framed in the local views around truth and filtered by trusted editors, and the locals bought it. End of story.”).
Sendo o pr�prio post um exemplo muito bem constru�do (sobretudo pelos links que convoca) de um novo entendimento do texto, Hodder conclui que o t�o desejado novo modelo de neg�cio talvez at� nem seja estranho de todo ao que j� existe. S� � preciso que, como no passado, os produtores de informa��o saibam a quem se dirigem.
Deixo uns excertos:
“It’s about finding a networked community, one that might include 20 people in Silicon Valley, 20 people in India, and 20 in Belgium. But they might just be exactly the right 60 people, if small by old media standards. Or maybe it’s 60 thousand or 6 million. Just depends on how they self-select into the community. But you can be sure it’s most likely not location based unless it’s specifically, topically about a location.
Then work backwards. How do those networked people frame trust, truth and credibilty. Figure it out, then figure out why they self-selected (user experience, a desire to connect over a topic or game or share their creativity), and then figure out how to filter information for those frames and community needs. And figure out the user interface. It’s the interface, stupid.
But wait, that’s not all. You must also figure out the social interaction between people. Because just like when the telephone was invented, and they thought it would all be about people making business calls, but they were wrong, it turned out people just wanted to talk to each other, the internet is also all about the distributed social communication between people, whether it’s a business person or a friend or a blogger you don’t know. It is the social interaction that matters. It’s a lot of figuring, to be sure. But get all that, and voila! You too can be in the information business online“.
Talvez este texto devesse ser leitura obrigat�ria para alguns ‘gestores de produto’…que nem de gest�o nem do produto parecem saber sequer a cor dos olhos.

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