Empresa sem blog…

Um estudo recente (de que me apercebi aqui), feito com base em inquéritos enviados a 74 ‘conceituados’ bloggers norte-americanos aponta no sentido de uma sedimentação do formato e das suas utilizações e na consequente cristalização de procedimentos, regras e estatutos.

Os blogs não são uma moda e são cada vez mais espaços mantidos com empenho e honestidade, refere Nora Ganim Barnes, professora de Marketing na Universidade de Massachusetts, Dartmouth.

Sendo que o estudo é feito na perspectiva da sua valia para as empresas, escreve-se ainda nas conclusões:

“Those businesses that choose to remain outside this online conversation, will be sidelined. Eventually they will become extinct.
Consumers will move about the wired world in search of products and services that meet their needs. Every serious business needs to have a presence in this electronic global marketplace. But there is more. Businesses need to listen to other conversations that are happening around them. This includes responding to other blog posts and comments.
The blogosphere itself is a provider of more and better research than off line businesses are getting now. A true competitive analysis takes place when one searches blogs to see who your competitors are in the minds of your target market. Blogs act as huge, ongoing focus groups providing feedback and ideas. Some of the most brilliant people in the world are blogging. Talk to them. Let them help you become more successful. Move your business forward in a way that is new, exciting, a bit scary, and ultimately necessary”.