Archive for 24 de Novembro, 2006

Os media em ruptura

Andrew Grant Adamson, professor de Jornalismo na Westminster University, em Londres, diz que este uma daqueles textos “ora a est!”.
Tom Foremski (ex-jornalista do Financial Times) escreve sobre o que diz ser o acelerar da ruptura no sector da produo profissional de informao jornalstica e mostra-se preocupado com a possibilidade de os ‘velhos media’ desaparecerem antes mesmo de os ‘novos media’ aprenderem a andar por si.

(…) the transition in the underlying business models in media are happening much faster than in software, hardware, or anything that Moore’s Law has been able to unleash.
The disruption means there are many opportunities to create new types of very profitable media businesses while the old guard figures things out in committees.

But (…) mainstream media is being torn apart–not by blogging–but by search engine marketing. Quite simply, it is more effective to sell products and services next to a search box than next to journalism. That’s not good.

We are in trouble if we don’t find that solution. We need high quality, trustworthy media, so that we can make the right decisions as a society.

And we have some very tough collective decisions to make; about the environment, healthcare, foreign policy, and many other serious issues. How can we make the right decisions with an increasingly fragmented media sector, one that is rife with misinformation?

Para termos uma ideia da distncia a percorrer importa ler esta entrevista a Roger Alton, editor do britnico The Observer.

Pergunta: Do you get excited by the digital future?
Resposta: No. I get excited by newspapers more. Significantly, for a large amount of our future, this is the platform that matters. Britain makes very good newspapers. The thrill you get online is the viral jokes, the bits of YouTube, the sheer enterprise and wit.

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