Aconselho a leitura de um post de Neil McIntosh sobre ‘este negócio em que estamos‘ – naturalmente, o negócio da produção jornalística.
Tomando como ponto de partida o texto incisivo que Walter E. Hussman Jr., proprietário do Arkansas Democrat-Gazette, publicou na primeira semana de Maio na página de editorial do Wall St. Journal –
It is time for newspapers to reconsider the ultimate costs and consequences of free news.
– McIntosh parte para uma argumentação que, na sua leitura mais simples, poderia ser apresentada da seguinte forma: não é isso, pá! O caminho não é por aí!
In news, we need to work out the fundamentals, because the old fundamentals of news – what worked in print – are changing. And then we need to work out how to put those fundamentals together – in a world with multiple news sources, bloggers, community, ubiquitous broadband, UGC and YouTube. This is the great opportunity for innovation in online news, and big media organisations have a grand hand to play here.
Get this right and real businesses will emerge; not just fleet-footed new media organisations rising out of traditional newspaper publishers, but new classes of journalistic operation serving niches made possible by the new means of delivery. Get it right and there’s a new dynamism in journalism; many more journalists, doing a better job because we are more connected to our users than ever before.
Get it wrong and – blimey, yes – maybe we will just have governments, and a few businesses that see news as some kind of charitable cause, telling us what’s going on the world in the old, old style, getting lazy because nobody realised it could have been different. But that would be a terrible failure.