Archive for 3 de Dezembro, 2007

Online salvation?

O mais recente número da American Journalism Review destaca um texto de Paul Farhi (Washington Post) sobre a aposta dos media no online. Nele se apontam alguns sinais de cuidadoso cepticismo…

But even if the newspaper industry continued to lose about 8 percent of its print ad revenue a year and online revenue continued to grow at 20 percent a year – the pace of the first half of 2007 – it would take more than a decade for online revenue to catch up to print. Journalists, or indeed anyone with an interest in journalism, had better pray that doesn’t happen. Because online revenue is still relatively small and will remain so even at its current pace, this scenario implies years of financial decline for the newspaper industry.

Mais uma nota de prudência – Online news ‘failing to meet demands of the audience’

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