Paul Bradshaw prossegue a sua série de excelentes posts sobre o futuro do jornalismo com este 5º contributo – “Making money from journalism: new media business models“:
online, news becomes about being very very big (international) and very very small (hyperlocal; personalised). Industrial age economies of scale no longer apply.
Most publishers are not creating commercial value, but social value. This is easy to dismiss, but online, social capital is a very powerful currency.
the web is a place, not a destination. If your business model rests on selling advertising, you need to think more creatively about attracting – and keeping – people to your site. They don’t hang around newsagents.
Success online rests on responding to, anticipating – and creating – the needs of readers. It is no longer about simply producing ’stories’. Stories were an effective way of serving the need for information when paper was the platform – but that information (who, what, where, when, who, how, why) can be packaged differently – and more effectively – online. Databases, tagging, geotagging, maps, multimedia, interactivity, personalisation – to name just a few – all offer new possibilities.