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Archive for 19 de Fevereiro, 2008

O projecto ‘Newspaper Next‘, do American Press Institute, acaba de divulgar o seu mais recente relatório, sob o título genérico “Making the leap beyond newspaper companies“.
Extracto do texto de divulgação:

In outlining this broad new vision, the report introduces several key new concepts:

  • The idea that newspapers must broaden their vision to become local information and connection utilities, with products and services to touch every consumer and serve every business in a market;
  • The concept of the whole market, a universe of consumers and businesses that reaches well beyond readers and advertisers, and that newspaper companies should be striving to reach and touch;
  • Mega-jobs — important “jobs to be done” that a wide cross-section of any market will want and need, and therefore the first that newspaper companies should seek to address.
Anúncios

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Humor…avec du style

(Mesmo correndo o risco de saber que o tema escapa à área de atenção central deste blog) Sugiro a audição desta deliciosa risada musical sobre a nova primeira dama francesa.
Diga-se, em abono da decisão de aqui a divulgar, que as referências ao assunto estão a espalhar-se de forma explosiva na blogosfera francófona…
Pela mão de Les Moquettes Coquettes, Carla Brunette…PLAY

[sugestão recolhida no mediaTIC]

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