O projecto ‘Newspaper Next‘, do American Press Institute, acaba de divulgar o seu mais recente relatório, sob o título genérico “Making the leap beyond newspaper companies“.
Extracto do texto de divulgação:
In outlining this broad new vision, the report introduces several key new concepts:
- The idea that newspapers must broaden their vision to become local information and connection utilities, with products and services to touch every consumer and serve every business in a market;
- The concept of the whole market, a universe of consumers and businesses that reaches well beyond readers and advertisers, and that newspaper companies should be striving to reach and touch;
- Mega-jobs — important “jobs to be done” that a wide cross-section of any market will want and need, and therefore the first that newspaper companies should seek to address.