Num extenso mas imprescindível post, Dan Hill explica-nos a estratégia de criação de uma presença da Monocle na web.
Este excerto – porque contraria muito do se faz por cá neste momento – deve ser aperitivo suficiente…
We’d seen many other broadcast news outlets appear to be getting ever more parochial, and produce editorial with lower quality (closing bureaux, only covering stories directly relevant to their region, cost cutting generally in production values – the apparent step forward of journalists filing video reports via their mobile phone is often merely a cost-cutting exercise, and a step backwards in reporting quality). Equally, the rise of the internet as a medium for video is characterised by YouTube, which although a brilliant platform play in many ways, doesn’t do the kind of journalism we were interested in, or offer original high quality programme making.
So we wanted to raise the bar in online video: to shoot things in high quality – we have our own Panasonic AG-HVX200 HD cameras and Mac Pro-based Final Cut Pro editing stations – and edit and encode professionally, embedding on the page in 16:9 ratio, to subtly give a sense of high quality broadcast.
Critically, we wanted to ensure that the sound is recorded correctly, so we used broadcast facilities in central London (CBC’s studios for instance) before converting a space in the Marylebone Monocle HQ into a voiceover booth. A bit DIY but it worked, and it’s lent our voice tracks just the right levels of warmth, resonance and crisp authority.
[Encontrei a referência no ContraFactos]