Um trabalho notável de Ryan Lizza, no News Yorker, deixa-nos espreitar a estratégia de uma campanha política vencedora e mostra-nos que o candidato é importante, a mensagem também, mas a forma como se chega às pessoas é vital.
Much of the intimacy that the campaign created with its supporters was driven by its need—its ravenous appetite—for money. Plouffe, who rarely spoke to reporters on the record, communicated with donors via amateurish videos in which he explained campaign strategy. “You can’t just ask for money,” Jim Messina, Obama’s chief of staff, said. “You’ve got to involve them. That’s why the famous videos with Plouffe were so important. People felt like insiders. They felt like they knew what we were doing.”