Tom Foremski, ex-correspondente do FT em Silicon Valley, apresenta-nos a sua lista (e elas já são muitas) de sugestões para reinventar a actividade dos jornais.
São ideias desenvolvidas a pensar na realidade norte-americana mas creio que algumas delas podiam muito bem ser ‘apropriadas’ por jornais portugueses.
– Focus on original content, do not rewrite wire stories or press releases–people are more likely pay for content they can’t get anywhere else.
– Be a regular and visible part of your local communities by getting out of the office and into those communities.
– Become an active teacher of media literacy and also media production in your local communities. Help teach citizen journalists how to be great journalists, editors, photographers, videographers, etc. Teach how to be effective and ethical.
– Celebrate the best citizen journalists/bloggers in your communities, publish them on your platform.
– Become involved in local events, organize conferences. There is a ton of money in conferences.
– Don’t let advertising networks sell your advertising. They take a huge cut for serving ads and you lose the customer connection. Newspapers should always own their customer relationship.
– Adopt a culture of a “news organization” rather than a “newspaper.” Paper or electron, it shouldn’t matter how the news is distributed.
– Become the host for all important discussions about local issues and politics. Moderate the discussions to ensure civil discourse. Nothing kills discussions faster than offensive comments made by anonymous people.
– Help raise money for schools and other essential local services. Show you are part of the community.