[Foto de Josephine Dorado]
Henry Jenkins, o co-director do programa sobre estudos de media comparados do MIT e autor do famoso livro ‘Convergence Culture – Where old and new media collide‘, iniciou há dias a publicação em oito partes de um trabalho colectivo sobre ‘spreadable media’.
Estão, para já, disponíveis quatro textos (um, dois, três, quatro).
Excerto retirado da segunda parte:
Consumers in this model are not simply “hosts” or “carriers” of alien ideas, but rather grassroots advocates for materials which are personally and socially meaningful to them. They have filtered out content which they think has little relevance to their community, while focusing attention on material which they think has a special salience in this new context. Spreadability relies on the one true intelligent agent — the human mind — to cut through the clutter of a hyper-mediated culture and to facilitate the flow of valuable content across a fragmented marketplace. Under these conditions, media which remains fixed in its location and static in its form fails to generate sufficient public interest and thus drops out of these ongoing conversations.