Feeds:
Artigos
Comentários

Archive for 25 de Fevereiro, 2009

Steve Yelvington escreveu no início deste mês um post com o qual concordo em absoluto sobre a necessidade de levantar a mão e dizer ‘Alto lá!’ à avalanche de discurso negativista sobre ‘os dias do fim’ (com versões, consoante o escriba, sobre os jornais ou sobre os media tradicionais em geral).

114446614601

Escreve Yelvington:

(…) there’s no question that a fundamental restructuring is taking place in a number of dimensions.
Part of that involves a consumer preference shift from print to digital. Part of that involves an explosion of sources and choices that knocks the local newspaper out of the nonlocal information business. Part of it involves product disintegration — especially classifieds from news, but also news itself being ripped apart.
Those changes will present huge challenges and demand painful choices going forward, and both the print and digital product lines of local newspapers will have to adapt, along with all of the people who produce those products.
But that doesn’t roll up to a “newspapers are dead” conclusion. There is tremendous demand for local media, both from the people we usually and falsely call “consumers,” and the businesses that we often call “advertisers.” The solutions that work to meet that demand will change. Some companies will fail to change and will die, and others will step in. We can be sure that the future won’t be like the past, but that doesn’t mean there is no future.

PS: E para um olhar às possibilidades ainda em aberto, recomendo este texto de Frédéric Filloux sobre aquele que pode ser…o futuro da Imprensa.

Anúncios

Read Full Post »

Numa prosa que foi – como o autor admite – escrita um pouco à pressa, Pedro Fonseca apresenta-nos, ainda assim, uma visão interessante sobre a evolução do sector dos media online em Portugal.
Leitura recomendada e – aos que quiserem – porta aberta para sugestões e para debate.

Read Full Post »