Partindo de um posicionamento precisamente contrário ao de Robert Picard (que mencionei no post anterior) Jeff Jarvis apresenta-nos – num tom que já faz tão parte do ‘pacote’ como a mensagem em si – “O discurso que a NAA (Newspaper Association of America) devia ouvir“.
You’ve had 20 years since the start of the web, 15 years since the creation of the browser and craigslist, a decade since the birth of blogs and Google to understand the changes in the media economy and the new behaviors of the next generation of – as you call them, Mr. Murdoch – net natives. You’ve had all that time to reinvent your products, services, and organizations for this new world, to take advantage of new opportunities and efficiencies, to retrain not only your staff but your readers and advertisers, to use the power of your megaphones while you still had it to build what would come next. But you didn’t.
You blew it.
(…)the financial crisis only accelerated your fall. It didn’t cause the fall, it accelerated it. So now, for many of you, there isn’t time. It’s simply too late. The best thing some of you can do is get out of the way and make room for the next generation of net natives who understand this new economy and society and care about news and will reinvent it, building what comes after you from the ground up. There’s huge opportunity there, for them.
You blew it.